Wednesday, February 22, 2012

Inbound Marketing for Real Estate Agents - rehavaPress

Real Estate Agents, Online Lead generation & Inbound Marketing

REALTORS? HAVE to provide access to great information about things like schools, neighborhood amenities, resale value, etc. to be competitive and?are more likely to be found online by home buyers. Blogging is a natural way to do that ? and by providing both the tools and a group of REALTORS? creating content, RMA is lowering the barrier for any oneREALTOR? to create great content and be found online.

Managing and nurturing leads to be at the forefront when prospects are ready to buy is no easy feat. A single REALTOR? might use a variety of tools to try to keep up with all her potential leads and struggle to manage a large list of prospects. RMA is automating this process for their agents so their leads are automatically qualified, segmented, responded to and nurtured with relevant information until they are ready to make a move, letting the agent focus on the sales part of the equation.

What Do Most Real Estate Agents Do Now?

  • Most ?web marketing tools? are still focused on traffic, not conversion or helping you actually sell! Eyeballs don?t help in the real estate business.
  • Most offerings didn?t embody built in best practices ? they are tools and you have to figure out how to use them yourself.
  • You can start with a ?small? investment to build a site with a blog, only to find out that if you want SEO ? add money ? you want to capture lead intelligence ? add money. And it all starts to add up really fast.

The Solution

Inbound marketing?isn?t?achieved?with some software program. ?Inbound Marketing is a process that requires executing a well thought out plan AND is unique to everyone. ?Inbound Marketing is mutable and adaptive to each an every industry that wants to deliver sought after information, messages and communications.

At rehavaPress.com we focus on on helping REALTORS??develop, build and execute Inbound Marketing startegies based on your individuality.

Contact us today for a FREE, no obligation consultation about your online real estate strategy.

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About Steve deGuzman

Steve deGuzman is a National Speaker on Real Estate Technology and has been featured at events such as

  • Real Estate Connect
  • RE BarCamp
  • RETechSouth

as well as many local and regional events focused on technology for real estate.

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Source: http://rehavapress.com/inbound-marketing-for-real-estate-agents

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