Tuesday, June 12, 2012

Steve Ironside, CEO, Jobpac Australia | Rust Report

Please provide a brief overview of the company?

Jobpac International Systems is Australia?s leading construction software solution provider. Over the last 25 years our software, Jobpac, has grown to become the solution of choice for hundreds of Australian and New Zealand construction and civil engineering companies. In any year, Jobpac is used to control projects across our customer base that adds up to many billions of dollars.

With fully integrated accounting, project management and payroll to world?s best practice forecasting, risk and opportunity management, contract valuation and business intelligence, Jobpac helps companies mitigate risk, optimise project profitability and manage cash flow.

What sets the company apart from your competitors?

We?re literally the foundation of construction software projects. We?re very niche in who we target and we?re ANZ-specific. Over the past 25 years we have developed very deep construction industry experience and a very strong understanding of our customers and their challenges, and I don?t think there?s a scenario we haven?t been able to proactively resolve for our customers.

Who are typical prospects/customers?

Our customers range from small to medium to the very large commercial and civil engineering organisations managing works ranging from high rise to hospitals, bridges, tunnels and roads, interior fit outs, subcontracting, maintenance and professional services to infrastructure works. Typical projects our customers run include ?Lump Sum? to ?Schedule of Rates?, ?Cost Plus? and ?Small Order projects?. Jobpac scales from project size of $10 million to +$2 billion.

When talking to customers/prospects what things are top of their agendas today?

The construction industry, particularly the commercial sector, is currently facing a tough time and uses our software to help with cash flow management, visibility and control of project costs and forecasts and risk and opportunity management. Any construction company whether it?s a family-owned subcontracting business or a billion dollar multinational needs to be able to effectively and accurately assess project performance. This is vital to ensure that everything is on track to achieve the forecasted operational results and maintain profitability for the business. If an organisation cannot answer a number of questions around value, budget, spend, forecast and completion schedule at any given point, then the likelihood is that it could be at risk of cost overruns, poor profitability and even insolvency.

What are the Company?s greatest challenges right now?

Fortunately, it?s actually one that builds on our greatest strength! With our heritage in the construction industry we?ve built up an immense amount of product depth and industry knowledge.

It sounds obvious but we believe that the more you know, the more you grow. Our challenge is to get customers to invest in ongoing training and consultancy services to ensure that they are maximising their investment in their systems and processes.

However, the construction industry is transient and so competitive at the moment, getting companies to see investment in ongoing training and business process improvement that could save costs and generate revenue, instead of discretionary expenditure, is tough.

What are the Company?s greatest challenges right now?

Businesses are looking to streamline IT delivery costs, improve efficiency and work smarter ? and that will never change, so it?s really about helping businesses unravel the many ways in which technology can be fully leveraged. The challenge behind the consumerisation of technology is ongoing, and we?re working to guide clients through the Bring Your Own Device trend now that a more informed, opinionated and assertive user-base is setting the agenda and practice for technology adoption in the workplace. This has forced IT departments to revaluate data security, application delivery and content access strategies and policies or risk complete marginalisation. I firmly believe that Logicalis has the premier solution set to help IT negotiate this challenge.

Other opportunities include video communication & collaboration, workplace flexibility and remote working and the buzzword, securing and accessing ?big data?.

And opportunities?

Our greatest opportunities lie in helping customers with continuous process improvement to achieve greater profitability, mitigate risk and manage cash flow management. This is Return on Investment in any industry, and no less construction. Where once technology was the enabler and almost a secondary conversation, it is now becoming a major part of the discussion. Firstly, we are delivering and developing cloud-based project solutions to give greater flexibility and instant visibility. Secondly, we?ve developed mobility solutions for smart devices, such as iPpads and iPhones to help keep the project rolling smoothly on the site.

What are the core messages you want the marketplace to know about your company?

Jobpac?s heritage makes us synonymous with the ANZ construction industry, and we?re niche with very deep functionality. We know both the construction and civil engineering industry, and from our technology and our people, our knowledge and experience is unrivalled. During 2012, we?re investing considerably to create a product roadmap that takes advantage of cloud, mobility and reporting technology to help clients operate efficiently and compete.

If you?re looking to embrace the Bring You Own Device trend or provide a flexible working environment for your staff, you should be having a conversation with Logicalis!

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